05-31-2008, 09:13 AM
Quote:Why do so many online consumers add items to a shopping cart but leave before completing the purchase? Much of the answer has to do with shipping costs...
Asked to select from a list of reasons for abandoning the purchase which were very important, 43% said shipping charges were more than they wanted to pay, and 36% said total cost of purchase was more than expected. Other reasons cited as very important were: wanted to look at other web sites before purchasing (26%), wanted to look at offline stores (22%), preferred payment option was not available (22%), item was no longer available by the time they checked out (20%), wallet or payment option was not readily accessible (20%), could not contact customer service for more information (16%), did not feel the web site could protect payment information (16%), forgot user name and password for web site account (14%)...
full article: http://www.internetretailer.com/dailyNews.asp?id=26578