11-04-2005, 08:44 AM
Quote:They can provide crucial contacts and info, but spare yourself the expense unless you have a firm agenda in mind
Trade shows typically take several days away from your company and involve costly travel, accommodations, and sometimes attendance fees. The last thing you need is to spend a substantial sum traveling to a trade show only to wind up coming home without real information, vendors, or contacts that can further your success.
Networking with vendors, suppliers, and other boutique owners will also be an important part of attending your first trade show.
.Although trade-show attendance can be costly and time-consuming, the business relationships you establish at these events can lead to marvelous contacts for your company in the future..
full article: http://www.businessweek.com/smallbiz/con...059154.htm