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Full Version: Creative directors say branding is the most important goal of online ads
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Quote:A survey of online advertising creative professionals finds that 70% of respondents view branding as the most important or second most important goal of online advertising.

full article: http://www.internetretailer.com/dailyNews.asp?id=16647
Quote:Creative directors say branding is the most important goal of online ads

The 'most important goal' really depends on your company, products, type of web site, babble, babble,I need more coffee  Laughing7.

If you're a large established company/and or web site, your goal might be branding.  If you're a new unknown company/site or an ecommerce site your main reason for advertising is to get visitors to your site...for new sites/companies running ad campaigns for branding purposes is something that comes later after you're established.