11-06-2005, 09:47 AM
Quote:..., First Datas survey says: 39% of respondents intending to buy gift cards this year will buy them online.
Use of gift cards for online purchases is also growing strongly, according to the survey. 10% of those who received gift cards in the last year used them online, up from 6% the year before. Looking ahead, 18% of respondents said they are likely to make a purchase on a merchants web site using a gift card this year.
full article: http://www.internetretailer.com/dailyNews.asp?id=16648