02-02-2009, 10:51 AM
Quote:An effective web page draws visitors in and keeps them there. When the Internet was new, people would surf from site to site just for the fun of discovery. Todayâs Internet users are much more sophisticated. They know what they are looking for and want to find it quickly. If they donât find a clear path to the information they seek on your site, they will head back to the search engines for a better fit. Monitoring your siteâs âbounce rateâ is a quick way to determine if your visitors are finding the products they need.
What's a Bounce Rate?
âBounce rateâ is a term used by Google Analytics and other similar packages. Your bounce rate is one way to know if people are staying on your site or leaving right away, and you can use it to generally understand how well your home page design is working. If bounce rates are high, conversions are probably low, and thereâs likely some design or usability issue that can explain why...
full article: http://www.practicalecommerce.com/articl...ion-Ratios