03-30-2006, 01:00 PM
Quote:Over 93% of e-commerce sites get enough traffic; they just don't know how to convert it, Africa said. She added that only five e-commerce elements really matter: a successful entry/launching page that propels customers into a site; clear navigation; a perpetual cart in the upper right-hand corner; e-mail programs triggered by activity; and new customer acquisition via search engines...
Navigation accounts for 40%-60% of success online, said Africa, which is why she believes navigation should be predictable. "Users expect online shopping to be like a grocery store," Africa said, where all of the produce, dairy, and meats are where they are expected to be. Navigation should also be obvious as users see graphics and but only scan text...
full article: http://multichannelmerchant.com/webchann..._03142006/
