04-03-2006, 12:01 PM
Survey on conversion rates by online merchants with ways to boost conversions. Areas of the shopping experience that can be improved to boost conversions are: streamlining the checkout process, improving on-site search, promotions, email, improving/better use of product information and rich media, and monitoring conversions.
full article: http://multichannelmerchant.com/webchann..._04012006/
Quote:Website feature effectiveness
in descending order as rated very to somewhat valuable
Keyword search 94%
Sales/specials 92%
Cross-sells 91%
E-mail as a merchandising vehicle 91%
Seasonal promotions 89%
Free shipping 76%
Top sellers 74%
Coupons/rebates 73%
Upsells 73%
What's new section 73%
full article: http://multichannelmerchant.com/webchann..._04012006/