09-14-2005, 10:50 AM
Quote:...there are four possible ways to monetize podcasting:
-- Embedding advertising in the audio itself. Basically, this uses the traditional model of radio.
-- Free and premium channels. This is how many content sites make money. There may even be subscription services, kind of like a magazine.
-- An enterprise model. This would mean selling sophisticated products to major customers that would have special features, such as security.
-- Advertising, which is currently the predominant approach.
http://www.forbes.com/home/entrepreneurs...ghtup.html