06-20-2006, 07:49 AM
Quote:"What we found is that the auction without any fixed price, like if you start it at .99 cents, you'll always get bids if the product's in demand. And people will generally bid it up to a reasonable market value," Shepherd says. "But, more importantly, [the open auction] gets a lot of traffic." In contrast, fixed price listings generate only a fifth or a tenth of the traffic, he says.
There are two types of auctions that buyers can't resist, according to Sheperd. "One, auctions that are soon ending because buyers don't have to wait, they want that gratification, and two, auctions that have active bidding because that's where the action is 'I better get in there and get the deal.'"
About 55-60 percent of products on eBay are found via keyword searches. These keyword searches default to auctions that are ending soon. "So it's very important that your [imminently ending auctions] show up and are visible." ...
full article: http://www.ecommerce-guide.com/essential...hp/3614391