06-30-2006, 08:58 AM
Quote: Developing the right vocabulary for site search is critical if a retailer wants to keep shoppers from jumping to another site...
Its important to get search terms right because up to 40% of shoppers use search to find products, Weller says. Its not a nice-to-have, its a must-have, she says. Forty-seven percent of searchers who failed to find what they were looking for tried only one search. If they dont find it on the first attempt, theyll look somewhere else....
full article: http://www.internetretailer.com/dailyNews.asp?id=19091