07-01-2006, 11:13 AM
Quote: Affiliate marketingusing one site to drive traffic to anotheris the stepchild of online marketing. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing, despite lineage that goes back almost to the beginning of online retailing, carries a much lower profile.
Yet affiliates continue to play a fundamental role in e-retailers marketing strategies...
Quote:For better or for worse, an affiliate is the retailers representative. That means that any negative marketing tacticsspam, for instancereflect badly on the retailer.
And illicit or questionable behavior by an affiliate can do more than just give a retailer a bad reputation. It can also land the merchant in legal trouble...
full article: http://www.internetretailer.com/article.asp?id=19108