07-02-2006, 03:17 PM
Quote:Googles pitch is working: Ads by Goooooogle are almost ubiquitous online and Google has succeeded in making AdSense the go-to monetization strategy for Web 2.0 properties of all sizes and styles, in lieu of solid business models.
In the fast-track Web 2.0 start-up world, business model does not appear to factor into stealth mode or public beta or soft launch strategies. Many Web 2.0 start-ups that make Web applications and services available to the public for free, first stake their claim to a piece of the Social Web real estate, and then, sometimes as an afterthought, look to Google to show them the money through AdSense.
Todays start-ups reliance on monetization by Google differs from business model focused strategies of the first wave of the commercial Internet...
full article: http://blogs.zdnet.com/micro-markets/index.php?p=190