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Quote:Idea by young entrepreneur draws worldwide attention -- both positive and negative

The idea was simple: Pay panhandlers a few dollars to let him attach a glossy, green PokerFaceBook.com ad to their own signs, and drivers scanning the beggars' rumpled, hand-lettered pleas would inevitably notice his.

Thus was born "Bumvertising," a name Rogovy has trademarked

http://seattlepi.nwsource.com/local/2404...ing13.html

Quote:young entrepreneur

mileyazwipe:

Bumvertising....that's a hillarious name to call it. 

After they finish "Bumvertising" they can go Bumsterdiving in the dumpsters to look for bumsterbottles to return and get some bumstermoola.