09-30-2005, 03:46 PM
Quote:Major portals are searching for new ad formats to appeal to long-time Web advertisers, amid signs that success at attracting FMCG brands online is driving others away from banners.
Firms that have been the backbone of online advertising for years are increasingly turning to search marketing, ...as big brands take over banner slots.
http://www.newmediaage.co.uk/Document.as...f8856b6f9f