02-24-2007, 01:15 PM
Quote:Webmasters looking to improve their audience engagement through RSS feeds shouldn't just look at feed numbers but also keep in mind the habits of readers who make use of different RSS aggregators. RSS tracking service FeedBurner released a report yesterday on audience engagement with web-based aggregators. The report emphasizes that sheer subscription numbers don't tell the entire story about how RSS users consume content, and that webmasters should keep in mind that content quality is still key...
full article: http://arstechnica.com/news.ars/post/20070223-8914.html