08-25-2007, 12:16 PM
Quote:Bryan Eisenberg talked about his concepts for calling shoppers to action. He listed a hierarchy of optimization as rules of thumb for the e-commerce webmaster:
1. Functional - does it do what I need?
2. Accessible - can everyone access it?
3. Usable - is it user-friendly
4. Intuitive - does it feel natural and doesnt make me think?
5. Persuasive - about people and motivation
Different types of people shop in different ways. Eisenberg listed four personality types, which usually reflects the way they will act when browsing a site...
full article: http://www.webpronews.com/insiderreports...conversion