08-26-2007, 02:00 PM
Quote:Ive been writing lately about logos and this time Im going into what makes a logo great. Weve all seen good and bad logos. Some logos can cost thousands of dollars for something so simple. On the other hand Nikes swoosh cost just ten dollars. That just goes to show you that a logo cant be judged by its cost. What can a logo be judged by?
Relevancy A logo for a website or a company may need to be a summary of the company. It could relate to the product or the company name, either way it has to do with the company. My website doesnt have a pool table as a logo because it doesnt fit in with web development. That should mean you take everything off the table. For a water bottling company you may have a mountain because water that is clean often comes from glacier run off on mountains. Just keep the logo relevant in some way...
full article: http://ledgerpad.ath.cx/design/what-makes-a-great-logo