08-27-2007, 08:28 AM
Quote:Coke launched Sprite Yard, a social networking site for mobile users, while Disney bought Club Penguin, a site for children ages 6-14. Now Playboy is getting in on the action, announcing its own social network site that will target college-age adults.
Dubbed Playboy U, the ad-supported social network will go after male and female college students.
Playboy U puts the adult brand into competition with the likes of MySpace and Facebook as it tries to overcome its struggle to return to profitability in light of declining magazine sales and a slumping TV business...
full article: http://imediaconnection.com/news/16389.asp