09-25-2007, 09:22 AM
Quote:Can social media actually do anything for your company? Can social media improve your companys image or sell your product especially when youre, lets say, running a start-up with no marketing or PR budget? I was in just that position not too long along ago, and I can tell you the answer is absolutely Yes....
So how can you leverage social media to achieve your goals? There are some tried and true methods for this but make no mistake, it does involve work. Starting corporate and personal blogs is a great first step in testing the social media waters. Here are a few pointers for newbies (or best practices for those with active or, ahem, inactive blogs):
1. Be real. Ive seen it time and time again; executives start blogging because its trendy. Blogs are not a if you build it they will come proposition. If youre going to blog, take the time to think about the unique insight you can bring to the market...
full article: http://foundread.com/2007/09/21/5-tips-o...r-startup/