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[Kristijntje]

Best Seller lists work in many industries for a number of reasons

    * As much as we like to think of ourselves as unique individuals, we’re social creatures and like to know what others are doing
    * We like to feel a part of trends and don’t like to feel left out
    * We are lazy and any short cut to finding something of a good quality appeals to us
    * We know that there’s some truth to the idea of The Wisdom of Crowds

full article: http://www.problogger.net/archives/2007/06/20/how-to-dramatically-increase-amazon-affiliate-sales-with-bestseller-lists/

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