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[mandy]

Navigation 101: 3 Clicks or Bust

When someone visits your site for the first time, it's often their first point of contact with your company, so the relationship with them is quite fragile. On average, people are willing to give you 3 clicks to find what they are looking for, and if they can't reach their target destination within those 3 little clicks, you've lost them. It's extremely important to structure your navigation so that any page of your site can be reached within 3 clicks of any other page, because users don't always enter at the homepage, especially when they come from a search engine...

full article: http://www.searchengineguide.com/scott-allen/site-navigation-and-usability-easy-tips-for-happy-users.php

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Tags: site navigation usability websites ecommerce