Ecommerce: Website Marketing and Design Checklists

[mandy]

Contact Us page

    * Easy to find
    * Multiple contact options:
    * Phone
    * Fax
    * Email
    * Form
    * Chat
    * Customer feedback
    * Street map
    * Hours of operation
    * Multiple points of contact:
    * Customer service
    * Tech support
    * Inquiries
    * General info
    * Job applications
    * Billing
    * Management team
    * Ad-free
    * Form requires only essential info

E-Commerce considerations

    * Mini-product basket always available
    * Displays payment options:
    * CC
    * Paypal
    * Google Checkout
    * No multiple paths to dupe product pages
    * No tracking IDs in URLs
    * Robots.txt shopping cart pages
    * No (or nofollowed) links to secure pages
    * Keep secure cert current

full article: http://www.searchenginegu...arketing-checklist-pe.php

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