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[mandy]

Your return conversion rate, when tracked and truly understood, has the potential to shift your company’s culture. It’s a simple measurement that tells about your customer service, and speaks volumes about brand awareness and product offering. It’s one of the more important statistics in online marketing, yet most marketers aren’t aware of what it is.

A simple definition of a return conversion is that a prospect visits your site, leaves without converting, and ultimately returns to your site to convert. Return conversions include new prospects who leave and return as well as existing customers who return to purchase again...

full article: http://www.internetretailer.com/article.asp?id=28908

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Tags: ecommerce return conversion rate customer retention