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Author Topic: Ecommerce Metrics: Shopping Cart Abandonment Rate and POPSALO  (Read 425 times)

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mandy

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Ecommerce Metrics: Shopping Cart Abandonment Rate and POPSALO
« on: January 10, 2009, 01:40:24 AM »

Quote
Percentage Of Products Sold At Least Once

Definition: The percentage of your product line that is sold at least once over an examined time period.

Most savvy web marketers keep up to date on what is the best selling product in their web store, but few go a step further to find out the percentage of products sold at least once in a given month, half year, or year...
Quote
Good Practices:

    * Lure shoppers away from the bestsellers by showing them the newest products, suggesting complementary items (such as socks to go with a belt), and randomly rotated products throughout their shopping experience.
    * Provide multiple filters and search options to help shoppers “drill down” to reach obscure items

full article: http://www.pinnycohen.com/2008/12/29/marketing-wisdom/shopping-cart-abandonment/
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