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[Kristijntje]

Only 8% of the top 1,000 U.S. brands have web sites compatible with mobile web browsers, according to a new survey. And retail industry brands do not fare even that well: they have a mobile web site adoption rate of a mere 1%...

One area that shines in retail, though, is electronics and home appliances. 16% of brands in this category have mobile versions of their webs sites.

“An 8% mobile web adoption rate is small when you consider 42% of Alexa’s top 100 web sites have mobile web versions,” says Bob Rattivarakorn, RarePlay research analyst. “Recent surveys suggest roughly 20% of the U.S. online population over the age of 15 accesses the Internet over their mobile phones. So close to 30 million potential mobile site visitors are being overlooked.” ...

full article: http://www.internetretailer.com/dailyNews.asp?id=21138

[Tags:]

Tags: ecommerce websites mobile browsers compatibility