01-04-2008, 01:41 PM
Quote:SUMMARY: Hereâs fodder for all you eretailers preparing for an onslaught of product returns after the holidays. They donât have to drain profits or lower customer satisfaction levels.
A shoe marketer turned this minus into a plus when it started revealing to online shoppers the return rate on products. Clickthroughs saw a big boost, and returns dipped significantly as overall sales increased 26%.
full article: http://www.marketingsherpa.com/article.html?ident=30273