TulipTools Internet Business Owners and Online Sellers Community

Quote:Why do people shop online? How do they find items, and what factors are important to them in making purchasing decisions? These are some of the questions we set out to explore in our December online-buying survey. Over 900 people took the survey. By aggregating their responses, we hoped to learn more about shopping behavior, and find answers that might be helpful to online sellers who have set up their own storefronts or are looking to do that in the coming year.

Ninety-six percent of respondents reside in North America, and it's important to note that they have a unique perspective: 83% of them sell online.