01-10-2008, 10:12 AM
Quote:You need an internet marketing strategy, even if it's just "sell lots of stuff". Here's how you do it:
1. Tear up the old marketing plan. Chances are, if your company's been around for a few years, someone wrote you a marketing plan. It probably has an executive summary, spans 3 years, and cost a lot of money. Feed it into the shredder. Planning for marketing conditions 3 years from now is like breathing through your ears: It defies anatomy, and common sense. Now breath deep, and enjoy the smell of freedom.
2. Promise yourself you'll plan 3 months, not 3 years, into the future. In internet marketing, you can't possibly predict what'll happen beyond that.
3. Write down your business goal. Not a marketing goal - you can accomplish your marketing goal and still go out of business. Your business goal is what really matters. And "making money" is not a business goal, FYI...
full article: http://www.conversationmarketing.com/200...rnet_m.htm