01-13-2008, 11:26 AM
Quote:Sites that are designed to sell products and/or services must go the extra mile to enhance the visitors engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the items theyve added to their cart) can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined and geared for shopper satisfaction.
The selling processfrom initial interest to the very last checkout pagemust be able to grab shoppers attention and proceed to drive them through to the finalization of the sale. But even after the sell, you must deal with customer service issues in order to keep the sale finalized. Good customer service will bring your purchasers back for another and another and another. Here are fourteen general usability guidelines that will enhance your shoppers overall experience on your site...
full article: http://www.emarketingperformance.com/:/1...-for-more/