01-24-2008, 10:03 AM
Quote:Social networks are filled with users engaging in private conversations. As a result, marketing campaigns and online ads may inadvertently be interrupting these conversations. Facebook users are already starting to complain about privacy issues, which led the network to change its advertising models to an opt-in model.
Procter & Gamble's Interactive Innovation division's study on advertising on social networks showed that intrusiveness in the wrong context has a negative effect on a brand. In other words, placing ads where they shouldn't be -- interrupting interaction time on Facebook, for example -- creates more dislike of the brand.
Marketers must therefore understand how to balance intimacy with intrusiveness as they attempt to establish personal relationships with customers...
full article: http://imediaconnection.com/content/18035.asp