01-27-2008, 11:24 AM
Quote:Most sites do not sell merchandise online. For these sites, the most critical business component of the site is the contact form.
Many businesses use a sales model in which the website's role is to get the initial customer contact. Sales staff then follows up and closes the deal. This is a very successful, proven, business model, which is why most organizations do it. Not every company formalizes its sales process in these terms, but if you have a website and don't sell online, that is what you are doing.
In view of this, it constantly surprises me how little attention people pay to their contact forms. Poorly performing forms and poor management of the processes behind these forms are costing many people a great deal of business...
full article: http://imediaconnection.com/content/17998.asp