01-29-2008, 09:28 AM
Quote:The most common mistake Google AdWords advertisers make is assuming that Googles search network and Googles content network are the same. In reality, the two are very different. Below is a checklist of how one should go about settings up a content network campaign.
Getting Started
A content network campaign should be set up separately from a search network campaign for a number of reasons:
Youll be reaching your target audience at a different stage of the buying cycle...
full article: http://www.practicalecommerce.com/articl...t-Network/