01-29-2008, 12:27 PM
Quote:While search engine marketing is important, sometimes your advertising dollars are better spent making your website more user friendly. Usability issues can kill website business. But most people just focus on getting more people or traffic to the store because they rationalize that this is how they sell more.
By fixing usability issues you can sell more while without having to spend a lot of money always trying to bring in a lot of new traffic. A little goes a long way. Once you are able to increase your conversion rates, every dollar you spend on marketing and SEO will be more effective and have a much bigger impact on your profit margins.
So, when is usability more important than SEO? Almost always...
full article: http://www.searchengineguide.com/stoney-...han-se.php