02-08-2008, 11:49 AM
Quote:"experiential merchandising," or providing customers with more information and options to compare products and share that information during the shopping transaction...
Checklist for 'Experiential' Shopping
The report sums up the following tips for e-tailers:
* Understand what it truly takes to sell your product from both a product page and category education perspective and place your merchandising bets accordingly.
* Assign a line item for rich media in your overall e-commerce budget.
* Test rich media tactics on top sellers before extending to entire assortment.
* Strategically place and monitor upsells/cross-sells from the product page to post-order communication to assess their contribution.
* Begin to integrate user-generated content to build a more robust user experience.
* Measure the ROI for all rich media to assess the performance of your investments...
full article: http://www.ecommerce-guide.com/news/rese...hp/3726631