02-15-2008, 01:00 PM
Quote:SUMMARY: Special one-day offers are a staple for retailers, but many merchants donât get the most out of their websites and email lists on those shopping days.
See how a eretailer/manufacturer tested three offers and watched revenue jump 102% and conversions 29% for a Cyber Monday rollout.
full case study: http://www.marketingsherpa.com/article.html?ident=30340