02-26-2008, 10:33 AM
Quote: With the right email marketing application, the days of blindly conducting marketing initiatives without being able to track your success (and learn from your experiences) are a thing of the past. Now, e-mail marketing software makes it easy to measure the effectiveness of your email marketing campaigns. With all this information at the marketer's fingertips, the pivotal question becomes, "How can it be used?" This article will discuss several key methods of using the reports from your e-mail marketing application to boost your results.
1. Your Open Rate Can Highlight Problems with Your E-mail Subject...
2. Link Click-Through Measurements Can Tell You Where Your Readers Are Looking...
3. Past Readership Habits Can Help You Segment Your List...
full article: http://www.ecommerce-guide.com/solutions...hp/3729736