03-01-2008, 11:24 AM
Quote:SUMMARY: Web 2.0 encompasses a daunting range of new channels and technologies for content publishers. To discover the best fit for your online marketing mix, you need to test.
Heres some guidance from a travel publisher who has already trekked into Web 2.0 territory. Traffic is up, and theyve boosted online book revenue 200%. Includes top 5 lessons...
Quote:Lesson #1. Monitor Web 2.0 activity, dont moderate it...
Lesson #2. Match content to channel...
Lesson #3. Podcasts work best for specialty topics...
Lesson #4. Use your online community as a focus group...
Lesson #5. Offer content in multiple formats...
full article: http://www.marketingsherpa.com/article.html?ident=30366