03-07-2008, 12:12 PM
Quote:...there are some best practices you can follow to maximize this metric.
* Categorize products appropriately
* Ensure titles and descriptions are accurate
* Populate as many feed fields as possible
* Submit clear and accurate images
* Ensure your action URLs work, take the user to a page where the product in question can be easily located and that the price matches the price on the CSE
* Complete the Merchant Information section in the account login area of all CSEs
* Actively remove products that do not convert
* Unless you have already done so, analyze and improve the landing pages on your site ...
full article: http://www.csestrategies.com/cse/2008/03...tance.html