Move outside the eBay channel... :blinkie:
LOL, yeah I was thinking the same thing... Blasphemy! Except then I noticed it wasn't the official eBay seller profiles that they run, it was a 3rd party ecommerce site..
[quote author=xppman link=topic=1067.msg4129#msg4129 date=1130850491]
Move outside the eBay channel... :blinkie:
[/quote]
He's the Marketing Chair for PeSA. PeSA has been expanding beyond eBay over the past 1-1 1/2 years. They've been on Overstock since Day 1 (and getting special treatment), and I know several of their members are also selling on uBid.
I thought his advice in #3 to use MissionFish/eBay Giving Works stunk
, but in #7 he did have very good advice:
Quote:His real goal, he says, is to drive his customers to his own Web site. "Your own Web site is the fundamental building block of a multi-channel strategy," he says. "If you just take customer X, who's never heard of us from any of the [other shopping sites], our job is to get them to [our web site]."
Update: Blueberry Boutique has agreed to be acquired by online jewelry merchant Harris Michael Inc.
Quote:Harris Michael, Inc. (www.HarrisMichael.com), a leading online source for fine jewelry, today announced it will acquire Blueberry Boutique (www.blueberryboutique.net), the leading shirt and tie auction retailer. The cash and equity deal provides expanded sales channels and marketing opportunities in the rapidly growing online luxury/lifestyles sector. Designed to combine the strengths of the two companies, the deal creates an online destination for consumers focusing on enduring values.
Blueberry CEO David Yaskulka will serve as President of Harris Michael, focusing on growing the Harris Michael brand, public relations, affiliate and cause-related marketing programs, along with managing the companys triple digit growth rate. Sales channels include HarrisMichael.com, eBay, eBay Express, Amazon, Overstock and other channels. We are excited to offer jewelry to all of Blueberry Boutiques customers, continues Yaskulka, Harris Michaels extraordinary collection of fine jewelry includes mens items such as cufflinks and rings, serving a tremendous need from our customers....
full press release:
http://ecommwire.com/?id=552&keys=acquisition-merger-eBay'