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Quote:My Facebook profile is in danger of becoming an office directory with pictures. That's fine to a point, but the idea of Facebook is to interact with a community of like-minded friends. Social networking has turned into work.

I'm not alone in my concerns. An online marketer -- and Facebook friend -- also noted social media fatigue. One reason is the array of sites one needs to keep track of, particularly if you're an online marketer, but another is exhaustion due to maintaining virtual friendships.

He said that's especially true for people over a certain age -- let's call them tech reporters and online marketers with graying hair. For them, managing online interactions has become a chore...