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Quote:Based on these details (and a ton of other information) in the Jupiter report, Freeman Evans advised the 30-or-so merchants in attendance to optimize all elements of the consumer experience. Merchants should recognize and highlight acceptance of their customers' evolving payment preferences, offer a transparent experience, and display policies (such as payment options) to customers before they reach the shopping cart...

Meanwhile, Allen urged merchants to "drive revenues through innovation. It's time to really think about major innovation."

Lastly, get cozy with customers, she advised. "[It's about] moving in with the customer" and understanding where their pain points are...

Quote:get cozy with customers, she advised. "[It's about] moving in with the customer" and understanding where their pain points are...

Quote:the top five ways to keep your business afloat in these tough economic times.

   1. The right assortment. Regardless of how cheap your merchandise is, it still has to be of value to the consumer. Freedman notes, "At the end of the day, retail comes down to product."

   2. Free shipping. While much has been said about whether or not free shipping is prudent for small Web shop owners, Freedman said that she doesn't expect to see any change in respect to consumer expectation on this topic, forcing the hold-outs to cave in and join the competition. "We expect that merchants will lay down the gauntlet in early fall and many others will quickly follow suit." The holidays always see increased shipping offers, and that will likely occur again this year. Free shipping is an effective tactic, she said, coupled with nearly any promotion.

   3. Give the lady what she wants. Freedman emphasized that top-notch customer service is something e-tailers must not take lightly. "Customers expect and elevated shopping experience online." Offer a visible 800-number and a strong guarantee at the very least...