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Quote:Don't Use Flash Animations Unless They Serve a Purpose
The landing pages of some sites require visitors to wait for a Flash animation to load before they can access the site's content. But Tyburski believes it's important to make the user experience as fast and simple as possible. Anything that gets in the shopper's way should be seriously reconsidered.

"Flash animation can slow your site down and can be expensive to add to your site's design," Tyburski says. "People get impatient on the Web, and if you make them wait, they'll go somewhere else."

If a Flash animation is essential to conveying your business's style or products and services, fine. But don't make the visitor wait more than, say, 10 seconds for an animation to load — particularly if it must be viewed before proceeding to your site's content...

full article: http://www.ecommerce-guide.com/solutions...hp/3736196