03-27-2008, 11:51 AM
Quote:People naturally seek out products and make buying decisions based on recommendations from their friends, not necessarily from third-party banner ads and advertising placements.
The ability to create a fully e-commerce-enabled site for total transaction management, all without any involvement from the user's perspective, is a new way to conduct e-commerce. It's more like MeCommerce, from me to you, with a plethora of vendors' products to recommend on your social networking profile.
Users are putting themselves into the driver's seat on what and how they are choosing to buy. This is a new trend and an extremely cost-effective sales channel for vendors. With ease, any size vendor can tap into this enormous channel, featuring their products to millions of potential customers as part of a multi-channel retail strategy reinforced by user-generated content -- without a huge marketing budget to gain online exposure...
full article: http://ecommercetimes.com/story/Cashing-...62285.html