03-28-2008, 10:58 AM
Quote: The more online retailers dress up their web pages with online video and interactive Ajax applications, the more they have to ensure that their web servers can serve up all that rich content, experts say...
While video content absorbs space on web servers, adding Ajax applications creates a bigger challenge because of the way Ajax technology works, Santos adds. Ajax, or asynchronous JavaScript and XML, constantly sends messages between a shoppers web browser and a back-end web server to display content like product images and pop-up windows of product details. What can go wrong is that because rich Internet applications like Ajax are chatty, with lots of calls from the users browser to back-end servers, this can result in a delay of several seconds, Santos says. And about 33% of online consumers will abandon any transaction that takes longer than four seconds....
full article: http://www.internetretailer.com/dailyNews.asp?id=25835