04-12-2008, 10:46 AM
Quote:For a successful e-mail marketing program, online retailers need to create a design that supports the overall direction of the program...
In creating a plan, marketers need to answer what the business purpose of the e-mail communication is, how the communication supports the value offered to subscribers, and whether e-mail is the best medium to communicate the message...
Marketers also need to know their audience, using different design approaches for different audiences. For example, if a majority of subscribers use a specific e-mail client or come from a region with a specific Internet service provider, itÂ’s best to customize messages...
full article: http://www.internetretailer.com/dailyNews.asp?id=26008