04-13-2008, 07:52 AM
Quote: Suddenly, online retailers have free access to benchmark e-commerce data from two major industry players.
Web analytics vendor Coremetrics Inc. announced this week it would make available on its web site summary dataâincluding typical conversion rates, average order values and sources of traffic and salesâfrom more than 300 U.S. online clients. That follows Googleâs announcement last month that it would make benchmark data available to e-retailers that use its free Google Analytics technology...
full article: http://www.internetretailer.com/dailyNews.asp?id=26027
Coremetrics ecommerce benchmark data: http://www.coremetrics.com/solutions/benchmarking.php
Highlights:
Quote:Marketing Summary  Â
  Direct Load March February % Change
  Traffic % 47.89% 44.58% 7.42%
  Sales % 67.35% 72.16% -6.67%
  Conversion Rate 3.29% 2.96% 11.15%
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  Natural Search March February % Change
  Traffic % 13.35% 16.07% -16.93%
  Sales % 7.83% 7.36% 6.39%
  Conversion Rate 1.66% 1.40% 18.57%
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  Referrals March February % Change
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  Traffic % 5.71% 5.66% 0.88%
  Sales % 1.97% 2.26% -12.83%
  Referral Conversion Rate 1.36% 1.65% -17.58%