04-23-2008, 09:45 AM
Quote:"Don't compare yourself to your competition," said Bailey, compare your site to itself, your visitors to your visitors. Comparing your site to your competition "will only tend to make you run your site like theirs and they may be failing."
Quote:Segmenting visitors is the best means of finding trends. Visitors from links will behave differently than 'cold' visitors. What are they looking for, their motivations, goals? You must have two conversion rates for the two types of visitors. You should also study the context of their behavior at the site, for instance by finding out how they were referred to your pages and what they did once they landed there.
Quote:"The home page is dead," said Bailey. There is no such thing as a home page anymore, Bailey tells us, meaning every page should function like a home page so that visitors are comfortable and able to quickly find whatever they want where ever they land on the site.
full article: http://www.ecommerce-guide.com/solutions...hp/3742091
