04-27-2008, 08:47 AM
Quote:...examples of marketers who have successfully tapped into Web 2.0 technologies to gain revenue.
These include retailers:
* Jones Soda has a popular community site. It uses contests and forums and more to create a buzz.
* Kaboodle is a community site popular with tweens, who have user-generated an entire retail site about shopping (bought by Hearst Interactive Media in August '07).
* At Zappos.com, the CEO has an entertaining tweet stream that has attracted more than 2,000 followers with his charismatic personality and things like shoe giveaways. Gimmicky, yes, but 2,000 followers see it and many of them blog about it.
* Jet Blue and Southwest Airlines have active Twitter accounts and blogs, plus contests, flight updates, and customer comments...
full article: http://www.informationweek.com/blog/main...nging.html