04-28-2008, 01:54 PM
Quote:Your content is not just for the search engines, this is how you're communicating with your customers. This may be the only way you can get your message across to some customers. They may not pick up the phone to talk to you.
Are we giving customers all the info they need to know? Are we persuading them they want to do business with us? Does our content encourage customers' trust?
It's likely (darn near) everything you know about SEO copywriting is wrong. What's been ignored over the years is that it's more than just looking at the engines. It's also about creating content that draws people in. It's direct response copy, always has been. You have to get into the customer's head...
full article: http://www.searchengineguide.com/diane-a...ontent.php
