TulipTools Internet Business Owners and Online Sellers Community

Quote:Many of us in the online video advertising space have been encouraging small businesses to deploy video to stand out in search results and level the playing field with larger competitors. Some colleagues and I have been working with select clients to test, learn, test again, and learn again from placing video in search and other distribution points. The early learnings have been interesting and reinforced some tips outlined further below...

Quote:So why is that so important? Like written content, video content has become a powerful form of viral marketing material as well as link bait for search engine optimization...

The creation of blended search by Google and other search engines made it possible for videos to actually find their way into search rankings for specific keywords. For example, a search query for the keyword "running" produces typical Web site results along with images, book results and, yes, a video by No Doubt. In this way, video can do something that written content like blogs and articles could never do, dramatically increasing the value of video content for both online visibility as well as search engine optimization...